Delivery Partner Scaling Story
QStory - Specialised Sales & Marketing Delivery Partners
Contact Center Automation Scaleup
Contact Center Automation Scaleup
GTM Strategy, Account Based Marketing, Messaging, SDR Training
QStory is a fast-growth contact center automation scale-up that increases the effectiveness and productivity of call center operations and delivery for companies like Nat West, Nationwide Building Society & Jet2 Holidays.
QStory Founder Patrick Coleman enlisted the help of Scalewise to improve Sales Development Representative (SDR) effectiveness, implement a robust sales process, develop and deploy an Account-Based Marketing approach and grow the value of their sales pipeline.
QStory wanted focussed and strategic input to optimise their messaging, articulate their value-proposition more clearly and capitalise on the sizeable market opportunity. With an injection of top-tier scale expertise, Scalewise honed QStory’s go-to-market strategy and improved opportunity quality and close rates.
Within a week of project sign-off, Scalewise assembled a team of highly experienced Delivery Partners to help QStory on their next stage of hyper-growth. Scalewise’s experts had an impact in the following areas:
1. Created a focused Account-Based Marketing strategy
Marketing Scale Experts implemented an account-based marketing strategy that gave QStory a much more focussed approach to targeting prospective clients. This new approach was then activated in an account-based advertising trial.
Result: 11 target accounts engaged within first weeks of ABM campaign trial
2. Built a compelling company narrative
Marketing Scale Experts worked with the CEO to define a clearer and more differentiated description of the business; one that is meaningful and compelling to the target buyer. This was then articulated in a new sales deck, relaunched website and multiple videos.
Result: Clear and targeted “Now What?” message on qstory.ai
3. Expanded the capabilities of lead generation
Our Sales Scale Experts assessed, coached and trained QStory’s outbound SDR team, empowering them with the confidence to book meetings, influence stakeholders and reach the right decision-maker.
Result: 3 SDRs trained to delivery high quality pipeline
4. Developed an effective Go-to-Market strategy
Developed and improved QStory’s GTM strategy — helping them to achieve real clarity over who to target and how this can be executed throughout the business.
Result: Sales & marketing alignment around a clear Ideal Customer Profile
How Scalewise works
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Frequently Asked Questions
We take the risk and hassle out of sourcing & securing exceptional Delivery Partners. Through our extensive network, we’ve selected the very best in their respective fields. Our Delivery Partners have often been in operational roles within scale-ups very recently and have a proven track record of delivering impact. You don’t pay anything to Scalewise for the impactful introductions we make.
Delivery Partners work with you on a project-basis to solve your business’s most complex scaling challenges. Unlike many consultants, they have extensive operating experience within fast-growth scale-ups and we’ve selected them for their specialised expertise. We call them Delivery Partners rather than Consultants because they deliver impact, rather than consult.
Our Delivery Partners are carefully selected for their expertise in either Sales, Marketing, Customer Success, Partnerships or RevOps. They’re often specialists in an aspect of sales, like outbound prospecting or Enterprise selling. Or they may have expertise in an element of demand gen, like Account Based Marketing. We can also introduce specialist recruiters and training providers too.
We cherry-pick the most experienced revenue operators, not necessarily those with the most consulting experience. Our Delivery Partners have held leadership roles within multiple fast-growth scale-ups and we select those who have a track-record of delivering impact through proven methodologies and best-in-class frameworks.
Scalewise doesn’t charge you anything. Once we understand your needs and goals, we’ll introduce you to the perfect Delivery Partner(s) who will pay us a referral fee for making the introduction. Delivery Partners’ fees will range based on the project scope and you will agree fees directly with them.
You will contract directly with the Delivery Partner based on the agreed scope and fees. Scalewise is acting as an introducer so you will also be invoiced by the Delivery Partner for the agreed services.
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